I recently ordered a new wireless mouse and keyboard for work off Amazon. I spent hours going through the hundreds of offers available and picked out just the one I wanted. I’ll be honest I was swayed by the one that came with Super Saver Shipping because who really wants to pay for shipping? So I order with Amazon “One-click”, which is always dangerous, and bam it was on its way.

Only problem was my “One-click” settings do not add the Super Saver Shipping automatically so I stuck paying about ten bucks to ship the package out to me. I tried to cancel the next morning (literally 9 hours late) and the order had already been processed and moved to shipping and Amazon informed me via e-mail that cancelation was not possible. Usually I am very pleased with this kind of speed but now I was put in a tough spot. So I said screw it and eat the ten dollar fee…

However when I got the package it was not really what I was looking for (despite all the research you just never know) and I decided I wanted to return it. I followed all the easy steps out of my order window and printed out the UPS return label in a matter of minutes, which again was speedy and convenient, but it also informed me that ten bucks might be taken out of my return to ship it back.

Now I didn’t think this was fair, although I  was the one who didn’t go through the motions correctly and didn’t want the product anyways, I still felt I deserved my full refund.

So I called up the Amazon costumer service line and got on the phone with some chick most likely on the other side of the country and explained the story just as I did above stating I thought I deserved a full refund. To which she replied:

“We’ll yeah, that is our policy, sir.”

Amazon is great.

Keep the parental lock off this web search…

Ball Screws, shafting, positioning stages, couplers and support rails sounds pretty dirty and so do most of their Linear Components SMI4motion offers. But these are not products of the adult market (although after watching a few of the videos one could beg to differ) they are the nuts and bolts of production machinery used for mass production in good old Henry Ford fashion.

What used to be done by assembly line workers in factories is now done by machines. I’ve always wondered who put these machines together and if their supervisors give them a fifteen minute break every few hours. SMI4motion can build

to your needs, offing motion systems for many industries as well as system integration and individual linear components. Whatever your industry needs I can bet SMI4motion has a robot solution for you.

Just make sure your significant other is aware before she stalks your web history.


Now’s the time to start preparing your business for online shopping promotions. With the different holiday shopping seasons each year why not get started early thinking about ways to prepare and plan for these main shopping events. What a great opportunity to promote your business and get the word out about upcoming promotions. Online shopping is a growing popularity for consumers, which is why it is important to keep your website and social media resources updated with promotions that will be beneficial to you and your shoppers.

Start preparing your online shopping promotions through web bannerssocial mediablogspress releaseseBlasts and eNewsletters. Having a great looking website to enhance your web presence will help optimize your online shopping promotions for conversion. Keep your audience engaged with your products and services by utilizing social media resources. Offering gift registry to your online shopping can make promotions easy for shoppers to share wish lists with friends and family.

As more companies migrate to the convenient technologies of modern communication to increase product sales, it is vital to have a strategy in mind before implementing the results out to the business world. For an eCommerce business to overcome the high stakes of the online shopping competition, it’s important to start preparing in advance a plan of action for your eMarketing campaign. By planning a customized eMarketing strategy for your company you will be able to outline a specific structure that will in turn meet your marketing needs, as well as the needs of the consumer, for an equal success. One of the ways to strategize an eMarketing campaign to a customized plan of action is by utilizing the resources from a professional company that specifies in eMarketing.

At SEOwhat.com we specialize in establishing a customized eMarketing strategy for your company to help make your online store preparations easy and successful. SEOwhat.com will help your business prepare for all your upcoming shopping needs. Our eMarketing Consultation service evaluates your marketing strategy to make the shopping experience for both you and your customers one with ease and success. With our Free eMarketing Consultation service, we’ll help you consider all your upcoming e-promotions: site graphics, conversion store enhancements, coupon codes, promotions through email and social media, and much more. Our team can work for you to create an entire plan, outlining objectives, tasks and dates to deploy your entire eMarketing strategy so that you can focus on the major task of running your store and counting the sales. To take advantage of our Free eMarketing Consultation service, visit our website and fill out a quick form.

With all the new web technologies surfacing at our disposal everyday, a new feature has arose to assist the web gurus in their quest to create gradient colors using CSS. The Ultimate CSS Gradient Generator is a powerful Photoshop-like CSS gradient editor from ColorZilla. This dynamic tool allows you to choose a predefined gradient color or the option to make your own. The neat thing about this tool is that is writes the CSS coding for you. All you have to do is copy the generated CSS and paste it in your CSS file. By creating gradient colors this way you can specify gradients using pure CSS3, which is web friendly, and avoid the time it takes to create images to use as repeating backgrounds for gradient effects.

Is it relevant for designers to learn the fundamentals of code? That is the argument going on in the design world, especially with web designers. After reading these two blog posts by Elliot Jay Stocks, Web Designers Who Can’t Code, and Mike Kus, 5 Good Reasons Why Designers Should Code, I agree with their reasoning for why designers should learn the fundamentals of code.

The understanding of web design goes beyond the design process by coding a web page that will be viewed in a web browser. With a knowledge of code, such as HTML and CSS, a web designer can push the design of a website to see how it will function on the web. This step will allow the designer to apply the designed layout into a functional web page to make sure that if any design issues come up they can be fixed immediately by the designer.

There are so many online resources at our disposal for learning HTML and CSS that makes learning code easily accessible. Learning HTML and CSS opens a new level of web design that will provide more creativity and opportunities for employment. Just like Photoshop and Illustrator, HTML and CSS are additional design tools that are necessary for web designers. Once the web page layout is designed, which can be seen as phase 1, the next step, or seen as phase 2, is putting the web page together using HTML and CSS that can then be viewed on the web. These tools go together in web design to see how the end result will be viewed online and in all web browsers.

With the growing popularity of online writing for the web, it is important to know the proper techniques for writing clean and comprehensible text. Writing for the web should be clear for your readers and consist of text that can easily be scanned for information. This will allow the reader to quickly scan through the text to find what they are looking for.

Follow these 10 rules when writing for the web:

1. Know your product

Knowing your product will allow you to write descriptive and meaningful text for the web. If you know exactly what your product does, then you can prevent hollow sentences that will confuse your reader. Simply start by describing your product and what it does.

 2. Understanding the solution

Understanding the solution to which problem your product solves or need that your product fills is a vital aspect to writing good text for the web.

3. Highlighting the main features

Highlighting the main features of your product will bring focus to the main points that you want the reader to know. This will help the reader find the information they are looking for.

4. Write a quick draft

By writing a quick draft you are able to get out all your thoughts and ideas at once so that later you can revise and organize the information for the web.

5. Rewrite your draft

Rewrite your draft to put into perspective the thoughts and ideas that you got out in your first quick draft. Then you can make the necessary adjustments to organize the text in a way that will make sense for your readers.

6. Plan

Plan on how you would like to inform your readers by laying out the text in a way that they can easily search for specific information and obtain the bits and pieces they are looking for.

7. Proofread

Proofread the writing that you have for the web to make sure that the text flows in a way that will make sense for the reader. This is also a good time to check for spelling and grammar errors that can be distracting to the reader. If at all possible, have someone else proofread your writing. This will help you to know if your writing is ready for the web.

8. Revise

Go back to your writing and revise any areas that are unclear or too complex for the reader. Make sure that the writing emphasizes key points and flows in a way that will make sense to the reader. Take any suggestions from another proofreader and revise your writing to accommodate their feedback.

 9. Finalize your writing

Finalize your writing by making sure that it is clean and has comprehensible text. Add any necessary text where needed or remove any unnecessary text that isn’t clear. This is where you make sure your writing is ready for the web.

10. Know when to quit

Once you have a clean and comprehensive writing, post it on the web for others to read and enjoy. You want your writing to be clear and for your readers to easily scan your text, but don’t overdo it. Keep your writing simple and know when to quit.

One of the most essential aspects of branding is your presence. This will make or break you in your search for potential customers. Your presence tells people who you are and what you’re all about. One important part of branding is your online presence.

You’re online presence is becoming a major role in the branding world, which can open doors to potential customers or close them. Here are 5 online branding mistakes that will definitely close doors to potential customers:

1.  Weak or lack of presence on social and professional networking sites.

Social and professional networking is a great way to market yourself and broaden your online presence.

2.  Not constantly updating and refreshing your online presence.

Keeping stale and outdated content to your online presence will keep the door closed.

3.  Being too general and not specific on what you have to offer.

Your online presence needs to be specific to the needs of potential customers.

4.  A lack of focus and consistency.

Having a focus to your web presence is essential in opening the door to potential customers. Along with your focus, your presence needs to be carried throughout all of your branding to maintain consistency that will be recognizable to potential customers.

5.  Not exploring or utilizing online resources.

Without exploring the potential of online resources, such as Facebook, Twitter, Blogger, and LinkedIn, your online presence will have a hard time being seen by potential customer.

Take these 5 online branding mistakes and turn them into 5 online branding strategies to successfully open doors to potential customer.

Personal branding can get confusing and frustrating when you have multiple social media platforms to work in. Especially when each one has a different audience profile to work with. It also becomes tiresome trying to keep each one of your social media platforms current and up to date. The social media platforms that you use for casual acquaintance networking will contain different messages than those of your professional and job search networking profiles. Having all of these social media platforms can make personal brand messaging become unnecessarily complicated.

One way to avoid this social media platform crisis is joining the circle of Google+. Now there is a personal branding tool that can put social media networking into perspective by avoiding all the audience mix-up platform pitfalls. Google+ is just one social media platform that has been crafted to tailor the different messaging audiences, casual and professional, instead of going through multiple social media sites. This is achieved by creating circles to place your contacts in and specifying the type of relationship significance they have with you.

Google+ takes on a new level of social media networking by connecting and sharing on the web as in real life. With your personalized circles, you can share your thoughts, links and photos to the appropriate audience without going to a different social media platform for that specific messaging audience. Once you have your professional contacts grouped in a circle you can target a specific message to the appropriate professional networking group.  The same goes for your casual contacts, once they are grouped in a circle you can send specific messages to them without going to your professional circle. What a better and more relaxed way to establish your personal branding by connecting to specific groups and communicate the appropriate message depending on the relationship.

The email subject line is where it all begins. This is the first thing that readers will see that will determine whether or not your email will be read. The subject line is what attracts the readers attention to get them interested in reading your email. Remember that emails imply a special relationship with the reader to deliver insightful information. Having an effective email subject line will increase your credibility with readers and establish a trusting relationship with them.

The key to effective email subject lines is to incorporate valuable key points that will introduce your message to the reader. For instance, think of the subject line as having useful bits of information that will be delivered in the email. Let the reader know what to expect by clearly defining a specific subject line that is unique but to the point. Don’t get caught up in lengthy, sentence-like subject lines. If the reader has to spend more than a few seconds just to digest the subject line, than it will most likely be overlooked. Effective email subject lines are those that identify yourself, specific and to the point, unique, and incorporate the fundamentals of your message.