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She is suing financial company E-Trade for $100 million for using her name in its latest commercial about a boyfriend-stealing “milkaholic” baby. Now, I am HUGE fan of the E-Trade baby commercials LOVE THEM and when I saw this commercial not once did I ever even think of Lindsay Lohan, did you?

Lohan filed the lawsuit Monday, which claims the ad violated the star’s rights under New York state civil-rights law.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

Everybody? Really? Who? When? I am a social media fanatic and I haven’t seen this talked abut on Twitter, Facebook, Myspace, etc…not YET – it will be now I’m sure.

The spokesperson for Grey Group, which produced the “milkaholic” commercial, said that they “just used a popular baby name that happened to be the name of someone on the account team.”

In the lawsuit, Lohan is seeking an injunction to force the spot off the air.

I suppose she needed to do something to get media attention.

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